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IG and England Cricket aim to level the playing field by improving local net facilities
In 2024 the ´ºÃÎÖ±²¥ and IG extended their partnership till 2027. The agreement will see IG continue to support the Men’s and Women’s teams as the ´ºÃÎÖ±²¥â€™s Official Investment Platform. The IG logo will remain on the sleeve of the England Men’s Test, one-day and Twenty20 teams, while the renewed deal will see more commitment to investing in grassroots initiatives via the Net Gains Fund. IG and the ´ºÃÎÖ±²¥ are committing to a minimum six figure fund each, per year, which will be put towards initiatives in under-served communities in England and Wales, resulting in a total commitment of over £1 million in joint investment by 2027.
In 2023, IG and the ´ºÃÎÖ±²¥ announced the launch of the ‘Net Gains’ campaign – a commitment to invest in new public cricket net facilities across the country, giving local communities access to invaluable practice facilities which are integral to their development. The Net Gains initiative is a vehicle for investing in the future of English and Welsh cricket, targeting increased levels of ambition, ability and attainment amongst under-represented communities, aiming to generate long-term real returns for the game and the people who play it.
Over the course of the 2023 summer’s Men’s Ashes series, match goers were able to step into the ‘IG Net Gains Arena’ - a cricket simulator at each Ashes ground that was equipped with cutting-edge augmented reality technology. Every fan that participated was given the chance to face six famous deliveries from Ashes history, with every run scored being translated into a contribution to the fund, which raised £300,000.
Find out more at and follow the latest at #IGnetgains
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